What is the financial investment required to establish an inside sales development and lead generation program?
Here is a look at the time and cost of running and managing this team.
Let’s begin with the leads Sales Development Representatives, your frontline troops, making the first contact with prospects. Glassdoor reports that the average salary for an SDR is $48,535.
However, when you add in bonuses, commissions structures, benefits and software licenses, as well as training costs, it’s more accurate to say that the actual cost to the employer is about 40% higher at $69K.
The truth is that while a solid SDR is an essential part of your Sales Development Team’s puzzle, it’s only one part.
Even if you strike the jackpot and find a hardworking, smart superstar who can manage each step of the process, (which is highly unlikely) and understands outbound lead generation strategy, (which is even more unlikely), you still only have one SDR.
Contact us for more information
Setting up your own in-house team.
The following roles, and their 2022 average salary based on Glassdoor.com, will make up a complete sales development and lead generation team, to generate a consistent stream of pre-qualified opportunities.
The Sales Development Representative contacts cold and warm prospects, to establish trust and qualify prospects.
Annual Salary $48,535.
The Digital Marketing Specialist is trained in LInkedin & email outreach, and builds relationships on behalf of your sales reps with new or existing prospects, to set up a qualified sales appointment. This role will need to have intimate knowledge of email marketing and social selling.
Annual Salary $86,766.
The Copywriter will be the primary communicator with your prospects, by creating and optimizing content for messaging, email campaigns, landing pages and more.
Annual Salary $58,658.
The Data Analyst is responsible for list generation and campaign optimization, based on your company KPIs.
Annual Salary $69,517.
The Digital Advertising Specialist is responsible for paid social ads, for outbound lead generation and sales development campaigns, to complement your LinkedIn messaging and email campaigns.
Annual Salary $88,509.
This is just the direct cost for the different in-house roles, to generate a consistent stream of qualified opportunities for your sales team.
What gets frequently overlooked, when it comes to the management and actual cost associated with a complete in-house sales development team?
When you are considering an in-house team, there is something that frequently gets overlooked. It is important to think about management and training once you have established your team.
Smaller businesses may have the owner or their sales reps take care of this. Otherwise, it will be most likely be the Marketing Director or the CMO.
The problem?
Chances are that the current workload and level of expertise in each of these areas might be a challenge to properly train and manage a sales development team with all the members we’ve just discussed.
Let’s look at the costs associated with a complete sales development team. The cost for each member of the team, and the cost to manage them, will total at least $500K to $600K per year.
It might be possible to find one SDR who can do all of this, but it’s not an easy job.
Create the right outbound strategy for your company.
As noted before, clearly defined roles and responsibilities are the basis for a consistent stream of qualified leads and a happier sales team, which ultimately leads to better results. It takes a lot to optimize a sales development program so that qualified opportunities are consistently generated.
This is where you can see the true value in a seasoned sales development agency.
How can you take advantage of this information?
You are a leader in your company and focus on growing your sales and eliminating unnecessary expenses. But there are many options. How do you choose?
You know that growing your business requires you to spend more time prospecting, following up and qualifying opportunities. Many businesses don’t have the resources, time or bandwidth to do this effectively in-house. Not with the care required to succeed right away.
Can an agency provide you with expertise in all these areas, be cost-effective and well within your budget?
SalesPilot is a company whose sole purpose is to assist companies in this situation as your outsourced sales team for lead generation and sales development. We come to you with expertise in generating and qualifying leads, so you can focus on closing deals.
We help you to close more sales, increase revenue and grow. You and your team will be celebrated for breaking all sales records.
When you partner with SalesPilot, we help you uncover, qualify and connect to a steady stream of your ideal clients and get them to book meetings with your team. We work tirelessly to ensure that your team will have always enough qualified opportunities to close new deals.
If you’re looking for a consistent stream of pre-qualified and targeted prospects that want, need, AND can afford your products and services, without the high price tag of a full internal sales development team…
…that’s what we do at SalesPilot.
So, let’s talk about your options, which might differ depending on the stage your business is at.
Contact us for more information
How do you get started?
We help you streamline your efforts so that your sales team can focus on closing deals.
When you work with us as your outbound sales development partner, it is more cost-effective than hiring internally, and it will produce better results with less time and energy. Because we have build our system based on decades of digital marketing and sales experience, we will get better results than many in-house teams.
There is only one question at the end: Do you want to expand your business?
If your answer is yes, you need to leverage your resources and focus your sales team on closing deals.