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Part 1 – The Six Steps for Successful Lead Generation and Client Acquisition in 2022

Apr 22, 2022 | Featured 1, Lead Generation & Sales Development | 0 comments

Six Step Lead Generation Part 1

Marketing technology and cost has reached an inflection point

Now every business lead generation can achieve significant growth with a digital customer acquisition framework that fits the budget and pays for itself. 

The new, hyper-personalized, intelligent messaging systems have the power to identify, engage and nurture your target customers, until they are ready to move forward and connect with your sales team.  

The recent advances in technology, social media platforms and email automation make it finally possible, to reach your ideal clients when they are ready, with the right message and at the right place.

If you’re running marketing or sales for a software company, are the following questions keeping you up at night?

#1 How can I get a consistent stream of qualified opportunities into the sales pipeline?

#2 How can I improve forecast accuracy and deal closure rates? 

SalesPilot created a brand-new, digital customer acquisition framework, to consistently identify, engage, qualify, and set up meetings with your ideal customers, completely on autopilot. 

Unlike the lukewarm prospects you get with traditional lead-gen services and systems, your sales team will be working with pre-qualified, hot leads that are truly ready to move forward and close the deal.

Now you’ll be able to crack the code of effective sales development because the research data in the next blog posts, that is based on leading sales organizations, will help you to enable rapid growth in your business. 

What this really means is that you and your team can consistently hit your sales goals, and finally achieve the breakthrough you are looking for.

Contact us for more information

Do you want to know how forward-thinking sales and marketing teams get more qualified opportunities and higher paying clients? Find out how you can create a well-oiled machine, that allows you to convert strangers into friends, friends into prospects, prospects into qualified leads and qualified leads into paying clients.

SalesPilot has more than 20 years experience in sales and business development. Now, we are condensing our knowledge and using the best third-party research to do one thing:

We are here to help you make better decisions, where your resources should be focused, by sharing our experience and looking at data from the top-performing sales and lead generation organizations around the globe. 

Founded by sales and marketing expert Gerd Graumann, SalesPilot developed the B2B Pareto Funnel, a Digital Customer Acquisition Framework that is built on the experience of raising Venture Capital funds and closing partnership and software deals with more than a thousand B2B clients. 

Marketing and sales teams have been using high-volume outreach strategies for decades, to drive revenue. The high-volume, churn and burn approach has only led to more frustration as lead quality plummets and closing percentages drop. 

The following six key steps, which we cover in the next blog posts, allowed forward-thinking marketing and sales teams to improve their sales development processes, strengthen relationships with their target markets, and ultimately, drive more revenue. 

Sales development does not involve closing deals, but the creation of qualified sales opportunities.

It’s the process of attracting, warming up, nurturing, and vetting quality leads, before they are handed over to the sales representative to close the deal. 

Many teams focus only on quickly burning through their cold prospect lists, and wait patiently for inbound leads or referrals. This will only lead to frustration and not enough qualified opportunities in the pipeline.

The six steps we identify in the following blog posts highlight a proactive system that consistently generates qualified sales opportunities to help you forecast better, achieve your goals and grow your business. Learn how businesses of any size can increase their lead quality, allocate their resources more effectively, and build stronger relationships with prospects based on trust. 

Our sole purpose is to give your sales team the opportunity to close high-value customers, so you can reach your monthly sales goals.

Click here to find out how you can apply the Pareto Principle to your sales process, by focussing your sales team’s activities only on the 20% that generate 80% of your revenue.

Check out our next blog post and discover, why high-performing sales teams employ at least three channels and 15 + touchpoints with each prospect, and why you otherwise risk losing sales opportunities. 

More in the next blog post!

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